Description
The innovative formulation of Magic White by HEY JOE allows you to lighten up to 9 shades, reaching platinum tones depending on the starting base shade.
It is ideal for any bleaching technique thanks to its low volatility.
It contains hair fibre protecting agents that provide elasticity and resistance to the hair during the bleaching process.
It tones down unsightly tones thanks to its anti-yellow pigment content.
FOR PROFESIONAL USE ONLY
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